Awich Opens Up About the Japanese Hip-Hop Scene, collaborating with A$AP Ferg, and More
Starting her lyrical craft at just 13, Awich, hailed as the queen of Japanese hip-hop, has evolved into a global icon. As an artist, she meticulously blends introspective storytelling with a passionate sound that resonates across cultures—and from the streets of Okinawa to the grand stages of Coachella, her path has been one of relentless creativity.
Her music typically aims to transcend boundaries, weaving together Japanese, Okinawan, and English influences to reflect her rich identity and experiences, going as far back as her 2006 debut. Now, having amassed a loyal following, she’s embarking on an exciting new chapter with a project produced by the legendary RZA, promising a bold sonic evolution that further aims to prove her status as a global innovator.
The anticipation surrounding her return is further amplified by the release of the first single from this project, featuring A$AP Ferg—hinting at the electrifying energy and cultural fusion defining Awich’s recognizable artistry. With nearly two decades in the industry, she’s ready to continue pushing boundaries and inspiring the next generation in the process.
Considering that you started writing rhymes at 13, what initially drew you to hip-hop, and who were some of your early influences, both musically and personally?
Awich: I was drawn to hip-hop for its raw expression and powerful storytelling capabilities. Early on, artists like Tupac, Wu-tang, and Lauryn Hill profoundly influenced me, both musically and personally, for their lyrical depth and ability to articulate social issues and personal struggles.
Your discography showcases a powerful evolution. How would you describe the journey of your sound and lyrical content from your debut, Inner Research, to your upcoming project with RZA?
Awich: My musical journey has been about growth and authenticity. Starting with ‘Inner Research,’ at 19, my focus was on exploring internal processes and personal battles. After that, as I came back from hiatus, my lyrical goal has still been somewhat the same—being reflective and always seeking life lessons. My sound has evolved to include broader narratives about cultural identity, issues, and—I wanna say something like modern urgency—which will be evident in my upcoming collaboration with RZA, where we will provoke a lot of historical and cultural discussions.
How did the collaboration with RZA come about, and what has it been like working with him on this new project? What can fans expect from this new direction?
Awich: The collaboration with RZA began after he came to Okinawa and spent some time there with me. He recognized my passion for telling stories about Okinawa. Working with him has been an enlightening experience; he pushes the boundaries of music and storytelling. Fans can expect a project that not only resonates with profound lyrical depth but also blends cultural histories in a musically innovative way.
The first single from your upcoming project features A$AP Ferg. How would you say he enhanced or influenced the vibe of this particular track?
Awich: Ferg brought an incredible energy and a fresh perspective to the track. His unique style complemented the song’s vibe, enhancing its dynamic and adding a layer of grit and authenticity that aligns with the overall theme of the project.
As a prominent figure in Japanese hip-hop, who are a few other women in the industry that are currently on your radar? Is there an artist that you expect to blow up in the years to come?
Awich: The Japanese hip-hop scene is becoming very vibrant with talented female artists Nene, Lana, MaRI, 7, Elle Teresa, and lots of other young new rappers. They are all making waves with their distinctive styles. I think Nene especially has the potential to gain international acclaim in the coming years due to her unique blend of hip-hop and dance music elements.
You're an ambassador for major brands like Louis Vuitton Japan, Nike's Jumpman 23, and Ray-Ban. How do music, fashion, and culture blend together in your world, and how do you use your influence to express yourself through these areas?
Awich: Music, fashion, and culture influence and enhance each other. Collaborating with brands like Jordan and Ray-Ban allows me to express myself on a bigger scale.
In closing, you’ve been in this industry for almost 20 unforgettable years now. If you had to imagine your ideal version of the next 20 years, what would you like to accomplish and/or experience?
Awich: In the next 20 years, I aspire to further cement my legacy in the music industry by nurturing new talent and continuing to innovate musically. I’m passionate about using my platform to inspire change, aiming to leave a lasting impact both as an artist and as a cultural ambassador.
