The Boyz Embark on a New Chapter with 'Unexpected'

Mar 21

The K-pop group The Boyz has officially ushered in a new era with the release of their third full-length album, Unexpected.

This release marks a significant milestone for the group in terms of their discography and ongoing artistic evolution—showcasing a bold exploration of new genres and concepts, that demonstrates The Boyz's willingness to adapt while emphasizing their cohesive and organic talents for longtime fans. This release is also their first since collectively transitioning to their new agency, One Hundred, in December.

The lead single, "VVV," stands out as the boldest display of their new sound, leaning into to the group's innovative interpretation of funky, energetic classic K-pop. And, as noted across social media (or the comments for their music video), "VVV" clocks in at over four minutes of high-energy fun, which has quickly earned the approval of listeners.

However, the release of Unexpected is bittersweet for fans, as it coincides with Sangyeon's enlistment in the military band—which means that Sangyeon isn’t able to participate in the promotional activities for the album cycle. Despite Sangyeon's absence during promotions, The Boyz are continuing to move forward under a new company and into a new chapter as a united front.

Ultimately, Unexpected serves as a powerful reminder of their artistic growth and their commitment to forging ahead, even amidst change. Check out the music video for "VVV" below.