Ava Max Drops Her Latest Music Video for "Lost Your Faith"
After dropping the track last month, global pop star Ava Max just released the official music video for her recent track vintage-rock-twinged single “Lost Your Faith”.
The song serves as the lead single for her highly anticipated third studio album, tentatively referred to as *AM3*, and has already ignited excitement among fans and pop music enthusiasts alike. “Lost Your Faith” is designed to be a powerful anthem of resilience and self-discovery, blending the singer’s signature pop flair with introspective lyrics and a haunting melody. The track explores the emotional fallout of a fractured relationship, with lines like, “I used to have you on your knees all night / But now you never pray / And when you looked at me you saw the light / But now you’ve turned away.”
The music video, released just over a month after the single, brings this narrative to life with grainy, country-esque visuals and a cinematic flair. Directed by Claire Arnold, whom Max praised as “the absolute best human and director,” the video features actor Finn Wittrock alongside the pop star. Max took to social media to express her gratitude, writing, “Lost Your Faith official video is out now… big thanks to [Wittrock] for starring in the video with me, and another big thank you to [Arnold] for being the absolute best human and director to bring this vision to life.” The video’s release on YouTube has already garnered significant attention, with fans flooding the comments with praise for her powerful vocals.
Musically, “Lost Your Faith” marks a slight departure from Max’s earlier dance-pop hits like “Sweet But Psycho” and “Kings & Queens.” The track incorporates 1980s rock-inspired beats with contemporary production, creating a sound that feels both nostalgic and fresh. This evolution hints at the diverse direction of her upcoming album, which Max has previously suggested is slated to explore a mix of genres.
The rollout of “Lost Your Faith” follows a busy 2024 for the artist, who kept fans engaged with collaborations like “Whatever” with Kygo, and solo singles such as “Spot a Fake”, or a remix with K-pop girl group ILLIT. And with over 31 million monthly listeners on Spotify at this very moment, Ava Max is obviously staking her claim as one of modern pop music’s most dynamic voices.
While waiting for the album, fans can stream “Lost Your Faith” on all major platforms and watch the official music video on YouTube now.
