Say Now Unveil "Supermarket," a Hook-Filled Pop Sprint
London trio Say Now have released “Supermarket,” a fizzy, side-eye pop track that turns a public meltdown into a power move. The single arrived today (Oct. 10) and is already up on major platforms, with an official audio upload rolling out on the group’s channel.
Built on clipped drums, bright synth stabs and a hook that snaps on first pass, “Supermarket” leans into the trio’s calling card of conversational lyrics, stacked harmonies, and a wink of chaos. The premise is simple and instantly meme-able—crashing out “in public over a man,” as the group teased—reframed as catharsis rather than embarrassment. According to the band, the song has been sitting in the vault for two years, which tracks with how fully the arrangement lands; it sounds road-tested and sharpened for playlists.
“Supermarket” follows a steady 2025 run that’s seen Say Now push their punchy pop/r&b blend into bigger, slicker spaces via “Can’t Keep a Beat” and “Brick By Brick.” The new cut keeps that momentum while dialing up the attitude, slotting neatly alongside their breakout 2024 singles “Trouble” and “Make Up Sex.”
If you’re new to the group, Say Now—Ysabelle Angeli, Amelia Onuorah, and Madeleine Haynes—formed in London and have been building a fanbase on sharp hooks, high-energy choreography, and a social-first sense of humor. Their recent releases come under the Warner Music UK umbrella, a sign of just how fast they’ve leveled up since their DIY origins.
As a single, “Supermarket” is engineered for immediacy through tight verses that sprint to a chantable chorus, production that leaves room for ad-libs, and a bridge that flips the narrative from mess to main-character. Expect to hear it under TikTok confessionals and chaotic weekend recaps before long. For Say Now, it’s another savvy swing that underscores why they’ve become one of the UK girl-group acts to watch—and proof that a meltdown can be a moment, and a moment can be a hit.
