Virtual K-Pop Act IRISE Levels Up with "LOVE GAME"

IRISÉ is back with “LOVE GAME,” a track that pops from first play. Framed as their second digital single, it lands eight months after the group’s debut and spotlights the five-member lineup—Luné, Shana, Kiiri, Tiz, and Zerø—moving with the assurance of a team that’s sharpened its concept over the past year.

A virtual act under super i and Parable Entertainment, IRISÉ uses the track to keep the focus where K-pop wins are made: hooks that stick, choreography staged for the lens, and a sleek, high-motion visual palette. Musically, “LOVE GAME” is also built for longevity. The track runs on uptempo electronic pop with a push-forward rhythm and a clean, chantable hook, and the song’s credits point to production from Will Not Fear and 918, with member Kiiri among the composers—an interesting note for a virtual act positioning itself as creator-driven.

IRISÉ’s premise slots neatly into the broader rise of virtual idols (like AEONIT, PLAVE, and Sphaze), but the group has moved fast to define its own lane through a debut with “Wings,” a mid-year EP (IRIDISCENT), and now a second single that aims squarely at sticking the landing. If “LOVE GAME” does its job, it won’t just expand their fandom (IZÉ); it will also make the case that virtual groups can compete on the same release cadence and hook standard as any rookie team.

Check out the music video for “LOVE GAME” below.