Madison Beer Unveils a Dark Pop Banger with “15 MINUTES”
Madison Beer continues to enchant listeners with her latest single, "15 MINUTES," becoming yet another impactful Dark Pop anthem that delves into a romance-heavy euphoric narrative. The new track from the rising pop star is further accompanied by a large-scale music video directed by Beer herself in addition to Aerin Moreno — masterfully conveying Beer’s newfound commitment to a suspenseful side of pop music conventions as introduced just months ago through her 2024 hit “Make You Mine.”
In "15 MINUTES," Beer boldly takes listeners on a journey that consists of a hypnotic buildup and high-energy beats, as she softly croons, "15 minutes ago I was laying in bed / Then I had a crazy thought in my head / So I took the keys and got in the car / Don’t know how I got here but baby here we are," seamlessly blending her free-spirited lyricism and raspy vocals with the song’s grim backdrop.
Outside of “15 MINUTES,” this year has already proven to be monumental for Beer, with her first-ever GRAMMY nomination in the "Best Immersive Album" category for her second LP, Silence Between Songs. Additionally, the recent release of the aforementioned single "Make You Mine," (a certified dance hit gaining massive airplay), managed to solidify Beer's much-needed place in the music industry, putting her new haunting era of pop music in a category all of its own.
If you haven’t checked out the track already, make sure to watch the newest video for Beer’s menacing pop banger included below!