Bella Poarch Explores New Terrain on "Will You Always love Her?"
On March 21, 2025, Bella Poarch, the Filipino-American singer and social media sensation, released her latest single, "Will You Always Love Her?"—a hauntingly introspective track that marks her first musical offering of the year. Accompanied by a striking music video, the song showcases a raw and authentic side of Poarch, further cementing her evolution from TikTok stardom to a formidable pop artist. And, with over 94 million TikTok followers as of January 2025, Poarch continues to leverage her massive platform to share her art with fans worldwide.
"Will You Always Love Her?" dives headfirst into themes of longing and emotional vulnerability, a departure from the playful defiance of earlier hits like "Build a Bitch" (2021) and "Bad Boy!" (2023). Co-written by Poarch and a team of collaborators, the track reflects her ongoing journey of self-discovery, a narrative she hinted at during the 2024 Gold Gala. There, she teased her forthcoming debut album—now slated for 2025—describing it as "more emotional and stripped down" compared to her 2022 EP, Dolls.
This single offers a taste of that promise, blending delicate vocals with a melancholic melody that lingers upon completion. The music video amplifies its emotional weight, shot with a cinematic edge and featuring Poarch in a visceral portrayal of heartache, a stark contrast to the dark pop aesthetics of her past visuals like "Inferno" (2021).
Since her music debut with Warner Records, Poarch has amassed over 2 billion streams to date, drawing from a life shaped by a challenging childhood in the Philippines, U.S. Navy service, and viral fame. "Will You Always Love Her?" not only builds anticipation for her album but also proves her artistry is as compelling as her ongoing journey.
