The 10-member K-pop sensation known as TREASURE (under YG Entertainment), is finally back, and has once again proven their status as industry titans with the release of their latest SOTY-contender titled "KING KONG."

From the moment the explosive beats kick in, "KING KONG" immediately grabs listeners’ attention through the charisma-heavy single, seamlessly blending various musical elements or hip hop, R&B, pop, and even alternative components, to create a dynamic and infectious sound that still feels uniquely TREASURE. More importantly, each member shines in their respective parts in song and video, showcasing not only their individual talents but also their remarkable synergy as a group.

One of the most prominent standout features of "KING KONG" is undoubtedly the vocal performances delivered by the members in this new era. From powerful belting to smooth delivery, the track puts the incredible vocal prowess of TREASURE on full display. However, it is the hypnotic chorus of "KING KONG" that truly steals the show in this impressive production, reminding listeners of their perfect formula for crafting pop bangers. Furthermore, due to being infectiously catchy and irresistibly fun, the chorus also feels like one of their strongest, most fun-spirited drops to date — which is genuinely bound to inspire repeat streams.

As TREASURE continues to captivate audiences worldwide with an original take on music that challenges traditional genres, the anthemic nature of "KING KONG" definitely stands as a testament to the group's evolving artistry and exceptional talent. But don’t just take our word for it. Check out the music video for “KING KONG,” included below.