YG's K-pop Group TREASURE Floats Through "PARADISE" with Calm, Catchy Confidence
TREASURE opens a bright new chapter with “PARADISE,” the title track of their third mini-album LOVE PULSE, released Sept. 1. Built on disco-funk DNA with a retro flicker—brassy accents, a buoyant bass line, and refreshing vocals—the single distills the album’s core: moments with someone you love can feel like, well, paradise.
The music video leans into that mood with saturated color, surreal inserts, and glossy set-pieces that read like TREASURE’s own summer oasis. It’s a visual language designed for entertainment: wide frames, flashy lighting, carefree energy, and a sense of motion that never undercuts the warmth of the hook.
“PARADISE” anchors LOVE PULSE, a four-track set that also includes “EVERYTHING,” “NOW FOREVER,” and “BETTER THAN ME.” The concise tracklist keeps the focus tight on melody and texture—an intentional choice for a group now five years into their career and still carefully evolving their identity.
Commercially, the comeback also landed with plenty of momentum: LOVE PULSE quickly surpassed one million pre-orders roughly a month after sales opened last month, signaling strong demand before day one and setting up a potential million-seller. And that energy is evidently feeding into the group’s next major phase, with a 2025–26 PULSE ON tour kicking off at Seoul’s KSPO Dome in October.
More importantly, with “PARADISE,” TREASURE is opting for feel-good immediacy without sanding down their performance edge. The single’s sleek production, confident vocals, and polished visuals make a straightforward case for why the group remains a reliable hit machine for YG—tapping nostalgia just enough to confidence, then driving it forward with clean, contemporary K-pop sheen.
Watch the music video for TREASURE’s latest track “PARADISE” below.
