I Am Roze Brings Powerhouse Vocals With “Think For Yourself”

INTERVIEW

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INTERVIEW ✦

After generating over 20 million streams through an impactful debut in April, Louisiana native I Am Roze has returned to take another monumental step in their blossoming career with the release of the visionary new single, “Think For Yourself.”

In crafting "Think For Yourself," Roze specifically aimed to challenge the modern scope of dangerous celebrity culture, particularly as it increasingly influences society in the United States. With this track, the artist expresses deep frustration with the mindless following of public figures whose words and products are often accepted without scrutiny, describing the song as a call to individual thought that urges listeners to question not just popular opinions but the very systems of influence that shape their decisions.

Enhancing its message, this new offering becomes a distinguished offering of Roze's already remarkable discography, showcasing their ability to blend poignant lyrics with enchanting melodies — and with overwhelmingly positive endorsements from music legends like Summer Walker and Timbaland, or even a request from Ghostface Killah to collaborate, Roze is steadily solidifying their growing presence in the industry.

With the artist’s thought-provoking track out now, we took the time to chat with singer-songwriter about “Think For Yourself,” and what’s to come.

I Am Roze

Congratulations on the release of your recent single “Think For Yourself,” which showcases an impactful message about the dynamics of celebrity culture. What particularly inspired you to address this theme in your music?

Roze: Thanks Aedan, it’s nice to be here! I just despise how toxic the culture is. So many people tend to lose sight of facts when it favours their favorite celebrity.

I can only imagine that working with a renowned artist-focused producer like Eg White must have been an incredible experience. How did that collaboration influence the creation of “Think For Yourself”?

Roze: Eg is just really easy to work with. I felt like I had complete creative freedom it was amazing. It also helps tremendously that's he's not afraid to try something and get it wrong.

You’ve previously divulged that your recent work began during a trip to the UK! How did that environment shape the new material you’ve been piecing together?

Roze: I felt a lack of weight on my shoulders while in the uk. It's always easiest to pick out the problems of where you're from when you aren't physically there.

It’s also important to note that your debut EP, I’m Not Emotional, garnered significant attention from listeners earlier this year. In what ways do you feel you’ve evolved as an artist since then?

Roze: I think the art I create is ever evolving like me which is optimal. I'm still that person dealing with their emotions just trying to survive the world. In that same vein, I recognize the world I'm trying to survive in is creating the problems that haunt me and stir up emotions in me that are difficult to deal with.

Your vocal style is often described as hard to match, which definitely sets a high bar with your music! Who have been some of your biggest influences when it comes to your sound and vocal delivery?

Roze: I really really really love Jennifer Hudson, Brandy, Yebba, Jazmine Sullivan, and Avery Wilson to keep the list short!

Having someone like Ghostface Killah reaching out for collaboration definitely feels like another major milestone. What has been your response to all the love you’ve been getting from fellow artists?

Roze: I've just been smiling and calling my friends when moments like that happen. I love sharing my accomplishments with the people closest to me because it all just feels like one big out pouring of love!

Looking ahead, what can fans expect from your upcoming body of work? Are there any themes or messages you’re particularly excited to explore?

Roze: Social Commentary is a project worth the intentions of making people think about what they consume. Be it entertainment, financial choices, social interactions etc. I want people to take more notice of the world and people around them. I want them to see that we are all under scrutiny, and the only way we can make change is if we stop being divisive and find that common ground we all share.